The first thing that comes to mind when starting up a business is creating a brand that makes an impact on your market. Regardless of what product or service you are selling, your company image must first create a positive impression on your customers. A practical business logo design draws in potential clients by making them feel a certain way about your brand. Done right, it should accurately reflect your values and instantly show people what your company is all about.
Hundreds of websites churn out logo designs in minutes for free. But even if you’re working on a tight budget, using a run off the mill logo may hurt your brand rather than help it. Logos should show how unique your business is and help it stand out, and it shouldn’t be something that your competitors can easily access and copy. Always take the time and effort to have a custom logo design created for your business.
It’s also not advisable to try and save money by doing it on your own. There’s more to it than putting colours and text together—professionals have the know-how in creating logos that translate to both print and web. This way, you won’t need to go through the trouble of figuring out what guidelines to set for recolouring, resizing for uses such as a website logo.
Logotypes vs. Abstract
There are two types of logo designs that you can choose from; Logotypes are primarily text, stylised to set it apart from other brands and competitors. Abstract designs use imagery, like Mac’s infamous apple. Small but well thought out tweaks can make your logo stand out.
A professional designer will be able to help you create an intelligent and original design. To make the design process more manageable, jot down a list of messages that you want your logo to convey. Do your research and come to your consultation with logo design ideas that would match what brand messaging you wish to achieve. For example, environmentally conscious brands like Lush stick to simple font types and earthy colours like browns and greens. Fast food brands go big and bright with reds and yellows, combined with bold imagery.
Work With Logo Design Professionals
Don’t choose a designer based on price alone. At the same time, you don’t need to pay an arm and a leg for a good logo. Take your time reviewing a company’s portfolio to see if you like their past work. Choose a print and design expert that specialises in both print and digital designs so you can be sure that your logo can easily be used on all of your promotional materials and web assets.
REDiNK is a print and design specialist that help businesses like yours create effective logos, signage, and graphics for your business. If you want to know more about what we can do for your business, give us a call at (03) 9761 5965 or send us an email at firstname.lastname@example.org to request a quote. We look forward to helping you with your next project.