Today, more people rely heavily on technology and smart devices in making purchase decisions than ever before. But despite becoming a highly distracted market, we still find ourselves making unplanned stops at stores just with one look at a storefront. It’s genuinely undeniable how good old-fashioned signage and graphics still work best in catching the attention of paying customers.
Whether you’re just starting out or want to give your brand a fresh new image, investing in quality signage can do wonders for your business. To help you get started, here are the top three design tips to get the best signage solutions for your business.
Colour Is Key
It’s not enough for your signage to be creative and stand out. Every design element used in your signage must serve a purpose and affect your customers. The best place to start is choosing the right colours.
Science has already proven that some colours are more compelling than others. Bright hues of orange, reds, and yellows are not only eye-catching—they are more likely to encourage people to buy or act on something. In the process of selecting colours for your brand, make sure that you choose combinations that complement your personality, that will remain modern and relatable for years to come.
Great Designs Are Functional
Readability is another factor that should be considered in designing business signage. A professional graphic design studio can help you select clear and appropriate typefaces that will draw the attention of people walking or driving by your office or store.
Apart from being legible from a distance, it should match well with your brand identity and have good contrast with your brand colours. If one look at the design makes it easy to associate with the product and service you are offering, you’ll know that you’ve got the right solution in your hands.
Leave It To The Pros
Not everyone is an expert in print and design—and that’s okay! It’s more cost-effective to enlist the help of professionals who can help you develop your concept and translate it into beautiful designs.
You should use your time to focus on other profit driving tasks, and rely on the expertise of a good design and signage company. Not only can they help you get better prices when sourcing supplies, but they’ll also save you the trouble of handling logistics by taking care of everything from delivery to installation.
Finding The Right Signage & Graphics Specialist
REDiNK is a one-stop shop for all your print and design service needs. We specialise in signage and graphics for businesses like yours.
If you want to know more about what we can do for your business, give us a call at (03) 9761 5965 or send us an email at firstname.lastname@example.org to request a quote, and we will be happy to assist you.