Whether it’s a single client meeting or a week-long trade show, brochure printing allows you to share all the information potential customers and investors need about your business, even after you part ways.
At a time when almost everything is digitised, many customers rely on printed collaterals to distinguish legitimate businesses from amateurs. After all, not everyone can produce a professionally designed flyer, print catalogue, or brochure.
Whether you plan to launch a new product line, attract new business partnerships, or introduce new promotions for the season—following the best brochure printing practices will result in prints that will help increase your business enquiries and sales.
Before diving into design and aesthetics, remember the primary purpose of brochure printing—to send your message. Each pamphlet must be able to tell the reader about your company, products, and goals; even if it’s just one page.
Avoid words that you wouldn’t regularly use in daily conversation. Keep headlines
catchy and straight to the point. It helps to start with an outline with all the necessary information and continue editing it until it becomes concise and easy to understand.
Cliché as it sounds, less is definitely more. Find the right balance between imagery and text, so your brochure becomes enjoyable for your clients to read.
Custom Brochure Printing allows you to design each flyer, pamphlet or catalogue for each intended use and reader. Printed collaterals give readers a sneak peek into your company identity and personality. Avoid generic imagery and as much as possible, use colours that are consistent with your existing branding.
Programmes given out at a classical concert would look nothing like a pamphlet for a kid’s musical. Catalogues for networking events should look more professional and have different information than a flyer you would casually hand out at the till. Everything from the fonts you use, to the quality of the paper you select—keep in mind that these contribute to the message.
While design and purpose may be different, all marketing materials must have a call to action. Keep this in mind while creating the flow of each page. Remember to include your contact information and social media accounts.
A design and print management expert like REDiNK can help you source materials at low prices, design each page according to best practices, use font and imagery that accurately reflects your brand, and deliver all collaterals on time.
Working on an exciting project?
Our experts at REDiNK are here to help take your ideas from concept to completion. Learn more about our Print, Signage, and Design services by visiting www.redinkgroup.com.au. If you wish to request a quote, please shoot us an email at firstname.lastname@example.org or call us at (03) 9761 5965.